Happiness sells: The impact of emotional pareidolic face configurations on cognition, product perception and consumer attitudes.



This dataset contains stimuli sets and numerical datasets for three consumer studies, presented in SPSS/Excel/JPEG format. It was created for the purposes of the author's MRes project and thesis (AHRC-funded) as well as future journal publication.

Update June 2023: At the request of the data creators all access to this dataset has been removed. A new version of the data and a related publication is forthcoming and this record will link to any new version when available.
Date made available1 Sept 2021
PublisherUniversity of Strathclyde

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