Happiness sells: The impact of emotional pareidolic face configurations on cognition, product perception and consumer attitudes.



This dataset contains stimuli sets and numerical datasets for three consumer studies, presented in SPSS/Excel/JPEG format. It was created for the purposes of the author's MRes project and thesis (AHRC-funded) as well as future journal publication.
Date made available1 Sep 2021
PublisherUniversity of Strathclyde

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