Data for: "Investigating the Influence of Ads on User Search Performance, Behaviour, and Experience during Information Seeking"



This dataset contains data for 37 participants completing search tasks in two conditions: 1- No adverts were present; 2- Adverts were present (This was averaged from 3 different advert conditions, as explained in the paper). Every column contains a dependent variable, firstly listing search task performance metrics, then search behaviour, and finally user experience. The paper describes each column in detail.
Date made available11 May 2021
PublisherUniversity of Strathclyde

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