Visiting Lecture: Brand turnaround and rejuvenation: Breathing new life into an existing brand - University of the West of Scotland

McAlinden, T. (Speaker)

Activity: Talk or presentation types › Oral presentation

Description

Guest Lecture at the request of Karina McGowan - Branding and Communications Lecturer at University of the West of Scotland
Period24 Oct 2017
Held atUniversity of West of Scotland, United Kingdom
Degree of RecognitionLocal