The use of the Global Marketing Management System Online as a tool for the development of an International Marketing Strategy

Karampela, M. (Invited speaker)

Marketing

Activity: Talk or presentation types › Invited talk

Period	2010
Held at	Athens University of Economics & Business, Greece

Related content

Projects

Minerva S.A.: Developing an International Marketing Strategy using the Global Marketing Management System Online (Company situation analysis, global market search-selecting country markets, in-depth market analysis, entry strategy & marketing plan)

Project: Projects from Previous Employment › Research

Research Output

Υπόθεση μελέτης: Λαυκιώτη Οινοποιείο [Case-study : Lafkiotis Winery]

Research output: Chapter in Book/Report/Conference proceeding › Chapter