The use of the Global Marketing Management System Online as a tool for the development of an International Marketing Strategy

Related content

• Projects

• Minerva S.A.: Developing an International Marketing Strategy using the Global Marketing Management System Online (Company situation analysis, global market search-selecting country markets, in-depth market analysis, entry strategy & marketing plan)

  Project: Projects from Previous Employment

• Research output

• Υπόθεση μελέτης: Λαυκιώτη Οινοποιείο [Case-study : Lafkiotis Winery]

  Research output: Chapter in Book/Report/Conference proceeding › Chapter