The Coronation Challenge (Event)

Activity: Public Engagement and OutreachPolicy Outreach


The Coronation Challenge brings together the 2023 winners of The Queen’s Anniversary Prizes, the highest national Honour in education (to be announced by the Royal Anniversary Trust on the 16th of November), to explore how emerging technologies can accelerate the growth of the UK’s Creative Industries sector – with a particular focus on the key role of tertiary education in driving innovation. This year-long research initiative, developed by The Royal Anniversary Trust in partnership with The Department for Culture, Media and Sport (DCMS) is part of the UK Government’s 2023 Sector Vision initiative, a landmark investment to stimulate growth in the Creative Industries sector which includes: advertising and marketing; architecture; crafts; design and fashion; film, TV, video, radio and photography; creative tech; publishing; museums, galleries and libraries; and music, performing and visual arts. 

The Challenge will build on almost a decade of research into CreaTech - the area where the creative industries meet technology. Previous research in this field includes mapping the CreaTech sector to better understand the opportunities behind specific technologies and the skills needed to support technology-enabled and inclusive growth, proposing policy initiatives and incentives to support increased research and development in this area, and public outreach by industry bodies. Higher Education (HE) and Further Education (FE) institutions have also led research projects to understand the relationship between tech and the wider creative sector, notably the Brighton and North East Fuse programmes, as well as UKRI funded programmes like the Creative Industries Clusters Programme.  

The Challenge group will look at the work to date, as well as exploring the future needs of HE and FE institutions to support growth in their local and national creative sectors and - more broadly – to achieve greater economic, social and environmental impact.  

This work will be supported by cutting edge research combining qualitative and quantitative approaches, led by a team of Creative Industry experts convened by Erskine Analysis, with the aim of providing a roadmap to sustainable, equitable growth in the Creative Industries sector driven by the UK’s world-leading HE and FE institutions. This project represents a unique opportunity for industry, tertiary education and policy leaders to work together towards a suite of initiatives that benefit everyone working in the rapidly evolving area of technology and innovation in the UK’s Creative Industries.
PeriodJan 2024Dec 2024
Event titleThe Coronation Challenge
Event typeOther
Degree of RecognitionNational


  • design
  • creative economies
  • technology
  • policy
  • UK Government