SIMA-SIM-BAM School of Research Methods 2025, Summer School, ITALY

Macdonald, E. (Speaker)

Marketing

Activity: Talk or Presentation › Invited talk

Description

SIMA-SIM-BAM School of Research Methods 2025, Firenze, ITALY.
"Using depth interviews in business research".
Summer School cohosted by Societa Italiana di Management, Societa Italiana Marketing, and British Academy of Marketing.

Period	4 Jul 2025 → 7 Jul 2025
Held at	Societe Italiana di Management (SIMA), Italy
Degree of Recognition	International

Keywords

summer school
research methods
business research
qualitative research

Documents & Links

A faculty of international scholars, experts in depth interviews lead participants on a journey into the heart of “ the depth interview ”, addressing topics such as ontological and epistemological assumptions, how to recruit and build trust with participants, how to be an active listener and conduct an effective interview, how to code, analyze and interpret interview data, how to use and triangulate interview data for theory building, how to manage ethics and follow-up with interviewees, how AI is challenging the depth interview.

SIMA-SIM-BAM School of Research Methods 2025, Summer School, ITALY

Description

Keywords

Documents & Links

Related content

Research output

Engagement logics: how partners for sustainability-oriented innovation manage differences between organizational logics

Customer experience orientation: conceptual model, propositions, and research directions