Marketing for Peace and Beyond: Drivers, Approaches, and Challenges of Activism for Peace and Other Socio-political Issues

Tsougkou, E. (Host)
Kemefasu Ifie (Speaker)
Maximilian Gerrath (Recipient)
Antonella Cammarota (Speaker)
Klaudia Kania (Contributor)
Zoe Lee (Recipient)

Marketing

Activity: Public Engagement and Outreach › Public Events

Description

Organiser and presenter of multi-stakeholder webinar, exploring drivers, approaches, and challenges of activism for peace and other socio-political issues. The event featured research presentations and a panel discussion, with audience Q&A.

Period	30 Oct 2025
Degree of Recognition	International

Marketing for Peace and Beyond: Drivers, Approaches, and Challenges of Activism for Peace and Other Socio-political Issues

Description

Related content

Projects

Marketing for Peace: Investigating why, when, and how brands decide to become activists for peace

Conceptualising Peace Brand Activism

Research output

Peace brand activism: global brand responses to the war in Ukraine