Marketing Consultancy: Hostelling Scotland (Unpaid)

McAlinden, T. (Consultant)

Activity: Consultancy typesConsultancy

Description

Consultancy undertaken to provide Market Research support with the organisation and running of focus groups to understand and assess consumer attitudes towards the SYHA brand. Following completion of the research, recommendations for the rebrand were made to creative agency which have now been adopted with the move from SYHA to Hostelling Scotland (https://www.hostellingscotland.org.uk/)
Period1 Feb 20171 Jun 2017
Work forHostelling Scotland, United Kingdom
Degree of RecognitionLocal