How do you sell a beer?

Nadine Waehning (Invited speaker), Karampela, M. (Speaker)

Activity: Talk or presentation typesInvited talk

Description

The UK has more than 2000 breweries - the highest number on record since 1930s. This poses specific challenges from a marketing perspective. Breweries have to use their limited resources to uniquely position themselves and attract customers. Many of them appeal to their story but for beer drinkers is it simply the taste that matters?
Period13 May 2018
Event titlePint of Science Festival: Drink, taste, and community: what pubs do for us
Event typeOther
LocationGlasgow, United Kingdom
Degree of RecognitionRegional