Exploring the relative importance of consumer motives when purchasing craft and premium beer, and the ignored role of intermediaries: A preliminary analysis with British consumers

  • Nadine Waehning (Invited speaker)
  • Maria Karampela (Speaker)

Activity: Talk or presentation typesOral presentation


An invited seminar to the Department of Marketing at York University
Period2 May 2018
Held atYork University, United Kingdom
Degree of RecognitionLocal