Exploring the relative importance of consumer motives when purchasing craft and premium beer, and the ignored role of intermediaries: A preliminary analysis with British consumers

Nadine Waehning (Invited speaker), Karampela, M. (Speaker)

Activity: Talk or presentation typesOral presentation

Description

An invited seminar to the Department of Marketing at York University
Period2 May 2018
Held atYork University, United Kingdom
Degree of RecognitionLocal