Activity: Presenting or Organising an Event › Conference, workshop, seminar or course
Description
A three-session KE workshop seminar series for an industry partner (JK Lab—a Korean cosmetics manufacturer and retailer) focused on building capability in digital analytics for data-driven strategic decision-making. Across the series, teams developed an actionable customer segmentation and targeting workflow using transactional, CRM, and digital engagement data; validated segments against commercial outcomes; and translated insights into prioritised audiences and testable campaign strategies.