Developing a CEM Maturity Model

Wilson, A. (Advisor)

Marketing

Activity: Consultancy types › Consultancy

Description

Working with DHL Freight, Gallup Germany and Ovum to create a CEM Maturity Model

Period	2014 → 2016
Work for	DHL Freight, Germany

Keywords

customer experience management

Related content

Research output
Delivering loyalty via customer experience management at DHL Freight
Research output: Contribution to journal › Article › peer-review
Escalating customer experience to the strategic level
Research output: Contribution to conference › Paper