Design Management Academy Conference 2017

Activity: Participating in or organising an event typesParticipation in conference


Workshop: Armani to Iron Man: capturing expert perceptions through engineered-to-order suit design

There is a need for organisations and the leaders within them to explore, recognise, build and exploit new capabilities. Some of this ‘new’ capability could be better utilisation of the resources already at their disposal. For example, the knowledge of highly skilled designers and engineers. This workshop links to a paper which explores the notion of knowledge models in design with two driving motivations. Firstly, a new urgency in the light of the forth industrial revolution - from a digitisation perspective: can we integrate designer’s thoughts with AI? Secondly, a longer-standing concern - from the point of view of the inherent need to communicate and express and model clearly in order to achieve the objective of design and ensure information is managed effectively throughout the product life. This workshop will involve application of an exciting new context. Structured Perception Modelling (a method, previously only applied to explore expert judgement in a design process context) will be applied directly to model expert judgment relating to the design of a product. By explicitly stepping participants through the model building process, subtle tacit considerations will be externalised, quantified and examinable. We have chosen to explore perceptions of factors impacting the cost of an engineered-to-order product: in this case, a suit.
Period8 Jun 20179 Jun 2017
Event typeConference
LocationHong Kong, China
Degree of RecognitionInternational