Decoding the Adoption and Use of CRM systems by Greek B2B Manufacturers

Gounaris, S. (Advisor)

Activity: Consultancy typesConsultancy

Description

Consulting project assigned by Entersoft S.A. to study CRM adoption behaviours to draw strategic marketing implications and provide guidelines in developing an appropriate marketing strategy. Role in the Project: Leading Consultant. Total budget: €40,000.00
Period2010
Work forEntersoft , Greece

Keywords

  • CRM
  • Marketing Strategy