Skip to main navigation
Skip to search
Skip to main content
University of Strathclyde Home
Help & FAQ
Home
Profiles
Research units
Research output
Projects
Datasets
Equipment
Student theses
Impacts
Prizes
Activities
Search by expertise, name or affiliation
Decoding the Adoption and Use of CRM systems by Greek B2B Manufacturers
Gounaris, S.
(Advisor)
Marketing
Activity
:
Consultancy types
›
Consultancy
Description
Leading investigator and consultant on B2B suppliers' adoption and use of CRM systems to improve relational marketing with their own customers
Period
2010
Work for
Entersoft
, Greece
X