Craft beer is having an identity crisis, as big breweries muscle in on the market

Karampela, M. (Contributor), Nadine Waehning (Contributor), Juho Pesonen (Contributor)

Marketing

Activity: Other activity types › Types of Public engagement and outreach - Media article or participation

Description

A commentary published in 'The Conversation' about the current status of the British craft beer industry, based on the authors' recent research on the topic.

Period	7 Nov 2019
Degree of Recognition	International

Documents & Links

https://theconversation.com/craft-beer-is-having-an-identity-crisis-as-big-breweries-muscle-in-on-the-market-124923