Consumer motives to purchase craft beer

Nadine Waehning (Invited speaker)
Karampela, M. (Invited speaker)

Marketing

Activity: Talk or presentation types › Invited talk

Description

An invited speech, based on our research project on craft beer drinkers and the corresponding book chapter

Period	20 Sep 2017
Event title	York Beer & Cider Festival
Event type	Other
Location	York, United Kingdom
Degree of Recognition	Regional

Related content

Research output
'Craft' as a contested term: authenticity and meaning among British beer consumers
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review