American Marketing Association Global Marketing SIG Conference

  • Anisur R Faroque (Speaker)
  • Casulli, L. (Speaker)
  • Olli Kuivalainen (Speaker)
  • Sanna-Katriina Asikainen (Speaker)

Activity: Participating in or organising an event typesParticipation in conference


Paper "Explanatory reasoning as an individual level predictor of focal market entries and exits" accepted for presentation at GMSIG 2022 conference.
Period31 May 20222 Jun 2022
Event typeConference
LocationCrete, GreeceShow on map
Degree of RecognitionInternational


  • Explanatory style, cognition, sense-making , international entrepreneurship