Advisor for Media Mindful campaign

Boyle, K. (Advisor), Eckler, P. (Advisor)

Activity: Consultancy typesConsultancy

Description

"Brand new girl-led campaign – Media Mindful – in partnership with the University of Strathclyde and Gender Equal Media Scotland. It’s all about supporting girls and young women to challenge how women are represented in the media.

Media Mindful aims to empower and support girls to:
- challenge gender stereotypes and negative portrayals of women and girls in the media
- equip them with the skills to be critical about what they are reading, watching and creating
- take action to ensure the media is more equal and fair" (Girlguidingscotland website, 2020).
PeriodOct 2020
Work forGirlguiding Scotland, United Kingdom
Degree of RecognitionNational