Academy of Marketing Conference

Hamilton, K. (Participant)

Activity: Participating in or organising an event typesParticipation in conference

Description

Convenor of workshop on 'Consumer Research with Social Impact.' Along with Emma Banister (University of Manchester), we explored the experiences of
marketing academics working on consumer research projects, which have the potential to develop societal impact. The workshop was part of the Academy of marketing conference hosted at the University of Stirling.
Period4 Jul 2018
Event typeConference