Academy of Marketing Annual Conference 2013

Activity: Participating in or organising an event typesOrganiser of major conference

Description

I was Conference Chair for the Academy of Marketing's Annual Conference in 2013. The theme of the conference was 'Marketing Relevance' which explored the relevance of marketing within the broader disciplinary agenda, as well as academic marketing's relevance to practice. Over 400 papers were submitted across 24 individual tracks, by authors from 48 countries worldwide.
PeriodJul 2012 - 11 Jul 2013
Event typeConference
LocationCardiff, United Kingdom

Keywords

  • marketing relevance